And content is meant to be seen!
Most businesses are dying with barely more than a few hundred views on each post.
Customers are judging you on this, probably thinking you’re buying fake followers if you do have a lot with little engagement.
Customers also judge you based on how much social proof your posts have...
It’s a safer purchase if there’s already a lot of visible customers and social media interaction on all your posts.
Views and social interaction matter because it becomes retargetable.
The new ‘qualifier’ for identifying, in a cost effective way, who’s interested and who's not…
It generally costs $.001-$.01 for a cost per engagement.
Which is retargetable for up to a year from the time that ideal future customer I put content in front of remains targetable.
Distributing your content to your ideal buyers and THEN targeting those people with your offers, and more strategic content gets buyers for a lot less than your standard direct response ads.